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Tosca Radigonda

Identity, Merchandising & Digital

Photographer Tosca Radigonda, based in Austin, Texas, is one of the world's sweetest souls, and her images speak more than a thousand words. Tosca's work has adorned and defined brands for decades, including Martha Stewart, Target, P&G and OshKosh B'gosh, to name a small few. She had worked for years with Keith, who at the time was art directing for Landor on numerous Procter & Gamble brands. After 2005 Tosca decided to move into filming motion in addition to her still photography. She wanted to bring her imagery together in a cohesive, branded presentation and Tosca knew Keith's sensibility was perfect for the assignment.

Starting with a book titled, "This Place Feels Like a Dream" which was a fantasy-like 80 pages of soft focus, texture, and simple, hand-written story line, Tosca's brand extended into additional books, full spread industry ads, promotion materials and website. The work became more of an art presentation than promotional campaign, and has won numerous creative awards, including a Gold Award from PDN magazine in New York City.