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Queen City Cookies

Identity, Packaging & Digital

What started as Peggy Shannon's fascination for the beautiful molds that are used to create springerle cookies, quickly turned into a start-up bakery out of her Cincinnati home. Peggy named her brand Queen City Cookies, and contacted Keith to help her bring her brand to life. Keith immediately discovered that Peggy's passion for life, her flair for patterns and love of design would define an elegant brand, befitting a premium price tag.

Their collaboration paid dividends immediately. In fact, Peggy once told Keith that she enjoyed developing her brand even more than baking cookies! But the product is pretty great, too. Every cookie is hand made, with care, and they're quite tasty. Keith's identity and packaging designs reflect that quality, with an unexpected approach -- really? an elephant for a Cincinnati company? -- that stands out on store shelves, and in the consumers' minds. That's what great design can do for a great product.