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Hank at Herzog

Public Awareness Campaign

Did you know that legendary country music singer/songwriter Hank Williams (yes, that Hank Williams) recorded some of his best-known, best-loved music in Cincinnati, Ohio? That's right. For example, he recorded "I'm so lonesome I could cry" at Cincinnati's Herzog Studio on August 30, 1949. Not Nashville, not New York or LA. Anyway, the Cincinnati Music Heritage Foundation asked us to help that story. They want the world to know that our city has played a surprisingly strong role in the history of the music industry.

Of course, Neltner Small Batch has a heritage of music in our lineage, so we were excited to help. To promote the CMHF's mission, we created a broad print and digital campaign, including social media, to generate awareness and drive music fans to a special concert in the original Herzog Studio. At that event, area musicians played some of their Hank favorites for a packed house. The highlight of our collaboration was a series of commemorative screen printed posters, illustrated and designed by Keith. Our efforts helped secure a historic marker street side so that we can start telling the world (and protecting) this irreplaceable piece of history. Nothing small about that.