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Arnold's Bar & Grill

Brand Development

Creating depth for a brand is an exciting task and sometimes a challenge, but when an establishment is a city treasure it makes the task that much more enjoable. Originally, Arnold's Bar and Grill came to NSB to redesign their menus, sprawling across more than three individual menus. 

Taking cues from the building's unique history (barber shop, feed store, etc.) and imagery the brand harkens back to its 1861 birth. Custom type, copy tone, and textures add a sense of discovery not unlike a quaint visit to 8th street.