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  • 02

    Halfcut Mural

    We spent four days on Walnut St. in the ever thriving OTR community creating a mural in the Halfcut beer shop. Measuring 14' x 24' its the largest installation we've ever done and certainly a scale Keith never imagined.

    The mural is a simplistic info graphic of how beer starts with the earth to barrel to glass. Look for a full press release when Halfcut opens later this month.

  • 28

    Kaplan Process

    The newest brew coming out of Chelsea, Michigan's Bitter Old Fecker is called "Kaplan". He's a tough old work horse sure to kick.

    We documented the laborous process of bringing this beast to life. Check out the motion section of the site to take it all in.

  • 27

    Store Relaunch

    We happy to launch our new store which gives you the option to shop by item type or brand. Check out the new editions of Bitter Old Fecker hats and letterpress "Strutter" prints. NSB is also stoked to have resident intern Kyle Eli Ebersole's take on the holiday T. Special timed release available for $20 from Black Friday 8AM to Cyber Monday 9AM. Cheers.
  • 20


    No doubt if you've been in OTR you've run into this fella. We're excited to be naming, branding and merchandising this "soon to be pouring" growler and bar shop on Walnut Street.
  • 15

    BCR Label Launch

    Shooter Jennings is excited to announce the formation of his new label, Black County Rock. The multi-format recording company is complete with satellite divisions in Los Angeles, CA and Nashville, TN as well as an active online community at BCR does not discriminate against formats and will release music, film and other creative projects by way of vinyl, compact disc, cassette tape, digital download, DVD, VHS and more. BCR fearlessly embraces and supports both the continuing accessibility of the technology of the present and also the preservation of tangible goods, no matter their age or obscurity.

    BCR inaugural releases, available worldwide November 29th, are :

    Waylon Jennings “Right for the Time (Remembered)”, a fully analog remaster of Waylon’s memorable 1996 album “Right for the Time”.

    Jessi Colter “Live from Cain’s Ballroom”.

    Shooter Jennings “The Other Live”, Shooter’s 2nd live record.

    And finally… a dreadful collaborative single A/B side from three unexpected artists makes up our MYSTERY RELEASE. Printed on a splattered grey & black vinyl and cassette, this release will definitely be the surprise of the year!

    We'll be sharing the branding work Neltner Small Batch created with Shooter in early December.